Under the mission: Turn water into a better world, Fluidra is a big player in the swimmingpool manufacturing industry. Strong values, a great work culture. I have the chance to work surrounded by amazing professionals in the Iberia Marketing team. Building brand and B2B customer experience from its Head Quarters in Sant Cugat del Vallés, near Barcelona.
At Fluidra, we operate under a range of different commercial brands that each cater to specific market needs within the pool and wellness industry.
This brand architecture allows us to stay close to our customers and deliver specialized content through each channel.
Over the past few months, we've seen significant growth in one of our key Instagram accounts — reaching nearly 20,000 followers in just three months. This rapid increase reflects the relevance of our content strategy, community engagement, and consistency in visual storytelling.
As part of the content team, I focused on designing infographics and branded visuals for Instagram posts that required graphic design support. These posts helped boost visibility, encourage saves and shares, and reinforced the brand's positioning as a trusted source of knowledge and innovation in the pool industry.
Below are some examples of the infographics I created — developed with a strong focus on clarity, aesthetics, and alignment with each brand’s visual identity.
XMAS BOX Campaign Design
Developed the concept, design, and production of the Christmas campaign gift box for Fluidra, creating a branded seasonal experience aligned with the company’s visual identity and corporate values. The project included packaging design, material selection, production coordination, and the integration of graphic and promotional elements intended for clients, partners, and internal teams. The campaign focused on delivering a premium and cohesive brand experience through thoughtful presentation, attention to detail, and festive storytelling.
Piscina Barcelona 2025
At Piscina Barcelona 2025, the Iberia team represented Fluidra through the design, presentation, and management of the company showroom experience. The team welcomed international visitors, presented innovative pool and wellness technologies, and demonstrated solutions focused on sustainability, energy and water efficiency, digitalization, and connected experiences. The event also served as a space for networking with industry professionals, strengthening client relationships, and reinforcing Fluidra’s brand presence within the global aquatic and wellness sector.
