At Fluidra, we operate under a range of different commercial brands that each cater to specific market needs within the pool and wellness industry.

This brand architecture allows us to stay close to our customers and deliver specialized content through each channel.

Over the past few months, we've seen significant growth in one of our key Instagram accounts — reaching nearly 20,000 followers in just three months. This rapid increase reflects the relevance of our content strategy, community engagement, and consistency in visual storytelling.

As part of the content team, I focused on designing infographics and branded visuals for Instagram posts that required graphic design support. These posts helped boost visibility, encourage saves and shares, and reinforced the brand's positioning as a trusted source of knowledge and innovation in the pool industry.

Below are some examples of the infographics I created — developed with a strong focus on clarity, aesthetics, and alignment with each brand’s visual identity.