"À la guillotine" is this article's framing, not the brand's. But the setting invites it: Place de la République is where Parisians gather for every major protest, and a crowd parading the rich on its shoulders around a revolutionary monument needs little translation.

"The celebrity face did not appear from nowhere. In the autumn/winter 2026 shows, Mark Zuckerberg sat in the front row at Prada in Milan, Jeff Bezos at Dior, and longevity entrepreneur Bryan Johnson walked the runway for Matières Fécales."